Marketing Executive at Twenty Four…

Okay, I’m 25 in 3 weeks but we won’t talk about that because I’m not ready to be in my mid twenties yet! πŸ™ˆ

*Disclaimer* This post is a little bit more serious than previous posts aaaand just as long if not longerΒ .. actually it’s very longΒ πŸ˜›

So, before you read this I should warn you, “Hoooow many jobs has she had?” will probably cross your mind at some stage. I’m a firm believer in if you’re not happy move on (in all aspects of life) especially with regards to your job, it’s where you spend most of your time so it’s so important that you enjoy what you do. If you’re not happy in your job or if you feel like you’re not progressing, that’s gonna reflect in your work and then the company you work for won’t be happy either, it’s a lose/lose soooo just make sure you’re happy k? K. Let’s get going.

One of my biggest fears has always been the fear of not being successful, literally since I was in primary school. I always wanted the best results for myself, not in a competitive way, I didn’t need to be top of the class, that didn’t bother me. I just needed to know that I did my best and got what I deserved. I never want to struggle financially while also being happy in my role. For this reason, I’ve always given my jobs 110% and I think this fear is the reason I am where I am today.

The below post will be a “quick” synopsis of every roll I’ve ever had and how I’ve gotten to where I’m at πŸ™‚

A bit of background on my Education:

Obviously, did the whole primary school and secondary school thing then I went to college. Can I just point out that it’s extremely unfair to ask a 17/18 year old to pick their career so young?! I honestly changed my mind a good 47 times. I chose marketing as my career path not even knowing what marketing was, I just thought I’d be guaranteed a job.

I put myself through college and got an honors degree from University College Cork in Food Marketing and Entrepreneurship (yes I can open a business if you need me to ha). Then a year after graduating I decided to go back to college at night (while working full time, barrel of laughs) and do a level 8 course in Cork Institute of Technology in Digital Marketing.

I worked all through secondary school and college.. I’ve been working 11 years…yeaaaah!

Jobs I’ve Had:

I’ve chosen to not name the companies I’ve worked for, but I’m sure you’ll be able to guess by my wonderful descriptions πŸ™‚

So, if you’re good at math you’ll have calculated that I’m working since I’m 14 (I’m nearly quarter of a century remember? 😦 )

My first job, which is probably still to this day my favourite, was as a sales assistant in a shoe shop. It was a family run business.. hello day off when I ever wanted haha. No stress and no money worries, the dream! This is also where I met my best friend Aisling. I worked here part time for 5 years (the longest I’ve been in any job) and I fully blame this job for my shoe addiction πŸ™‚

I then decided I wanted to be Miss Independent and stand on my own two feet so I applied for a job in a phone shop also as a sales assistant.. I’m not sure if I was any good at it to be honest but I enjoyed it. My favourite phrase was.. can you guess? “Have you tried turning it on and off?” I didn’t want to leave this job but I had to for college placement.

College placement was by far the toughest 6 months of my career so far. Put a 20 year old, who has never stepped foot in an office in her life, into the busiest office in Ireland for 6 months. I got placed in one of the biggest companies in Ireland as marketing intern. It was the best job offer in the class and they were only offering one job. I went for the interview (I can talk the ears off an elephant in case ye haven’t noticed) and got the job. This is where I learned all about the wonderful world of marketing and all of it’s ups and downs. You’d be up to 90 over a project for weeks, working on it around the clock then you’d complete it, take 10 deep breathes and face into another 5 projects one minute after. It was non-stop to say the least. Looking back from where I’m at now, I think I would have handled it very differently. I’ve learned to work well under pressure, I actually prefer working under pressure now (I’m weird I know). Would I go back there? Absolutely. They were an amazing company to work for, I just wasn’t ready at that age. Having this company on my CV has certainly opened doors for me, as stressed as I was at the time, I’ll always be grateful for my time there.

After 6 months here, I landed my dream job (at the time). I’ll actually name this company.. I was hired as a makeup artist/sales assistant for MAC Cosmetics. Lads, I was weak! Full on considering dropping out of college sort of weak haha. I’ll never forget the day they handed me my brush belt ❀ I loved it! I worked here over Christmas… have ye seen MAC on a normal day? Multiply this by 10,000 and that was Christmas. I loved doing my makeup everyday and the uniform was so cool. In. My. Element.

When I finished up in MAC I landed the cushiest job of all time.. a promo rep for a nightclub. All I had to do was get two guest lists on Tuesday’s and Thursday’s (student nights in Cork) and I got paid! Literally, two Facebook status’ a week. Done. It was ideal!

Roll on April the bar maid! Can ye keep up? haha .. I was a barmaid in one of the biggest bars in town. It was not for me. I didn’t last 3 months god love me. As much as I loved having an ole dance to “Cheerleader” behind the bar of a Saturday night, pouring endless Jager Bombs.. I need my sleep. Like, seriously hats off to any of ye that work in the service industry! How do ye do it? I would finish work at 3/4am, fall into bed around 4.30am then back up to be in for 12.. I’d just like to point out I’m not a morning person and I’m not a night person. I’m some sort of permanently exhausted creature that just wants to nap all of the time. If I could work behind a bar from the hours of 12pm – 7pm I’d love it! haha

So, clearly I didn’t last in the bar industry for a long time .. this is when I moved on to a call center. I hate the phone by the way. Even today, I get a chill down my spine haha. As far as call centers in Ireland go.. this one is by far the best! Lads, I got to do yoga as part of work for an hour on Thursday morning! It was an American call center so I only spoke to Americans all day long. Yes they do believe in leprechauns and their favourite statement to make was “oh my gaaaad you’re from Ireland? You’re English is so gooood!” Can’t. So, I started off as a customer service agent, helping brides design their wedding invitations online, customizing clothes and all that fun stuff. Then I was promoted to a social media agent. After 9 months a job opened up in the marketing team.. I went for it and didn’t get it 😦 (this is the only job I’ve ever gone for and not gotten). When I didn’t get the job I knew I wouldn’t be happy in any other role so I decided to move on. I loved this company, seriously if I didn’t want to pursue a career in marketing or if I didn’t hate the phone so much, you’d find me sitting in their beanbags in the lobby.

We’re almost there I swear! Only two jobs to go πŸ™‚

I joined the marketing team (when I say team there was two of us) of a restaurant chain where I was responsible for the marketing of four restaurants. Can we talk about the weight gain?? The amount of food. But besides that, I was so happy to finally have an another marketing role and I really enjoyed it. I was in college at night at this stage as well just an FYI. This role consisted of a lot of social media, digital marketing, B2B, events…menu sampling.. a little bit of everything really. It was the perfect first marketing job after college. It really helped me figure out what my strengths are. It’s where I mastered how to make videos for social media and how to get the perfect angle of a burger for that boomerang.

To be honest, I had no plan of leaving this company. I had planned on staying there for another year or two but a family member came across a job for a marketing assistant for a global fashion and sports brand. My initial response was “yaaaa right as if I’ll get that!” But she encouraged me to go for it so I submitted my CV. A few days later, my phone rang offering me an interview. Me, being the awkward person that I am couldn’t make the interview because I had to attend a budget meeting for the job I was in at the time. They told me they were only having one day of interviews but if they didn’t find someone suitable they’d arrange a phone interview. I was heart broken. I didn’t realize how much I wanted it. A week went by and still no word. Then on a lovely Tuesday morning they rang and scheduled a phone interview with me for the Thursday. I. Was. Weak. On the Thursday I sat in my car, in a run down car park and did the phone interview. Have we discussed that I can talk for Ireland? (if you haven’t been able to tell by the length of my blog posts) They offered me a sit down interview the following Tuesday morning at 9.30am… I was offered the job at 4pm the same day. I’ll never be able to explain how happy I was in that moment!

Soooo, here we are.. in one of the biggest brands in the world and I’m a marketing executive for the Irish franchise! (I was recently promoted from assistant to executive πŸ™‹πŸΌ) It’s safe to say I love my job! I get to do digital marketing, social media, working with bloggers and influencers, I work with agencies on events, in-store marketing, out of store marketing.. again a little bit of everything. I get to work a lot with the U.K and U.S team which is really interesting and really beneficial to see how marketing teams work in other countries. Now, don’t get me wrong, it’s not all glamour! A lot goes on behind the scenes. I think people have this thing about marketing where they think all we do is sit around looking at pretty pictures all day. No! You have no idea of the amount of work a marketing team does. Don’t get me wrong, there are days I wake up and wonder why I’m not in a hammock in the Bahamas sipping on a pina colada but look, some day πŸ˜‚. I’m learning so much in this role and I’ve gotten to meet so many cool people! It’s crazy to think back and look at how far I’ve come. I don’t think you’ll be seeing a career update for a while πŸ™‚

Can I just say I hate the phrase “God you’re so lucky!” .. excuse me? No. I’ve genuinely worked hard and climbed a ladder to get where I am. If you take a quick look back over the post you’ll see I progressed forward in every job. Never take a step back. Advice to anyone looking to enter the marketing industry, you’ll need to have tough skin. There are a lot of knock backs. I could put forward twenty ideas and only one might get the go-ahead. Creativity is everything, don’t follow the crowd, you need to always be looking at what’s coming down the tracks. One more tip I’d strongly recommend.. network! You have no idea what doors could open for you. In the marketing world having connections is vital.

I’ll do a post sometime on tips before entering the marketing industry πŸ™‚

What does the future hold for me? I’ve no notion. Ideally, I’d like to retire by the time I’m 40 haha ..seriously. The thought of having to work for another 40 years terrifies me. I’m hoping in a few years I’ll have my own brand, I’d love to be my own boss. Then we’ll take over the world and go from there πŸ˜‰

So, this may have been a pointless post and you might not have gotten any value from it but you got to know a little bit more about this 5ft 4′ blonde πŸ™‚

If you have any questions or want any advice on anything I’ve mentioned above, drop me an email or DM me onΒ Insta

That’s me there at a conference in London in January.. v. importantΒ πŸ™‹πŸΌπŸ˜‚

2 thoughts on “Marketing Executive at Twenty Four…

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